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 ratings plummeted once again on Thursday night, with a fall of a whopping 553,000 viewers on the previous evening. 
Analysis of the evening's viewing figures showed an average of 4.6m tuned in to watch the show, which was a drastic fall on Wednesday night's 5.16m viewers. 
The peak figure on Thursday meanwhile saw 5.46m tuning in, compared to 5.12m on Wednesday - spelling out a drop of 340,00 viewers for peak numbers.
The dwindling figures, which have been on a continuous decline throughout the week, Slot Gacor malam Ini come in the wake of Storm Arwen, which forced the ITV, much to fury of viewers at home.
Eek: I'm A Celebrity ratings plummeted once again on Thursday night, with a fall of a whopping 553,000 viewers from the previous evening
 On the up? Despite the fall in figures, the show remains the most watched of the evening, with a 30.6% share of viewers in its timeslot
Despite the fall in figures, the show remains the most watched of the evening, with a 30.6% share of viewers in its timeslot. 
Thursday night's episode sparked conversation online after  broke down in tears and was shaking violently after competing in a gruelling trial.
RELATED ARTICLES Share this article Share The Saturdays singer, 32, took part in Scary-oke with fellow campmate where they were pelted with gunge and had to drink disgusting concoctions.
Frankie found the trial challenging due to her fear of vomiting and was shuddering with the cold, prompting some viewers to claim that the trial had 'gone too far'.
Not good news: Analysis of the evening's viewing figures showed an average of 4.6m tuned in to watch the show, which was a drastic fall on Wednesday night's 5.16m viewers.
<div class="art-ins mol-factbox floatRHS tvshowbiz" data-version="2" id="mol-b28176d0-543d-11ec-8bc2-2f61322b0207" website A Celebrity ratings plummet with a loss of over HALF A MILLION